Life Loop

Life Loop is a bold, modern gum brand that I developed from the ground up, delivering a full brand identity and product design system built for strong shelf impact and cultural relevance. I created the complete visual language, including logo, colour palette, typography, and packaging across the full product range, ensuring consistency and scalability across multiple formats and flavours. The focus was to balance a premium yet accessible feel while standing out in a competitive retail space. Life Loop is now stocked in over 3,000+ stores across the UK, showcasing the real-world success and commercial impact of the brand.