The Spotlight

I developed the full visual identity for The Spotlight Pop Off, the Daily Mail’s vibrant pop-culture and entertainment vertical built for the speed and personality of Gen Z media. From the core logo and graphic language to the motion system and every thumbnail across the brand, I created an aesthetic that feels energetic, expressive and instantly recognisable on social feeds. The Spotlight Pop Off has become a key pillar in the Daily Mail’s original content ecosystem, helping the organisation capture global audiences who crave bold storytelling, fast-paced updates and culturally relevant moments.