The System Behind 24 Billion Views

I designed this social media thumbnail system for Daily Mail to redefine how news is presented to a younger audience. It goes beyond traditional design, introducing a cinematic, high-impact approach that shifts how content is consumed across social platforms.

The system has generated over 24 billion views across major social media platforms and played a key role in attracting major brand deals. Built as a complete, scalable media package, it established a new visual standard across multiple formats, combining consistency with standout creative.