Daily Mail

I created the full branding and social design system for the Daily Mail’s new generation of social publishers, rebuilding the visual identity for Daily Mail, Mail Sport and Mail UK while developing new Gen Z verticals. The redesign supported the brand’s reach of over 8 billion monthly views and helped strengthen its community of more than 150 million followers across social media. Through a modern visual language and platform-native storytelling, I reshaped how Gen Z consumes news globally, positioning the brand as a leading destination for fast, culturally aware content.