JB'S SOULFOOD

Established in 2014 in the heart of Peckham, London, JB’s Soulfood is a celebrated name in Caribbean cuisine. This project involved refreshing their visual identity while respecting the roots of the original brand. The logo was reworked to maintain the simplicity the client valued, while subtly refining its structure for better clarity and versatility.

Beyond the logo, the full brand direction was modernised — introducing bolder typography, richer colours and a more vibrant cultural presence. The updated branding brings a fresh, confident feel to the business, aligning it with today’s audience while staying true to its soulful, community-based heritage.