KOSHIE

Koshie is a luxury shea butter brand proudly sourced from Ghana, rooted in heritage, purity and elegance. The logo was designed to embody understated sophistication — a refined identity that reflects the brand’s premium quality and cultural depth.

Alongside the logo, a carefully crafted label design was developed to elevate the product’s shelf presence, combining clean layout, rich textures and a warm, earthy palette. The branding direction focused on clarity, luxury and authenticity, extending across packaging and promotional visuals. The result is a cohesive identity that balances tradition with modern luxury, positioning Koshie as a trusted and aspirational skincare brand.