HERTFORDSHIRE SPORTS VILLAGE

During my placement year in 2023/24, I worked as the sole Graphic Designer at Hertfordshire Sports Village — the leading sports and leisure facility at the University of Hertfordshire. HSV acts as a vibrant hub for fitness, sport, and wellbeing, catering to students, staff, and the wider community with a wide range of activities and state-of-the-art facilities.

In this role, I was responsible for overseeing the full scope of visual communication across the main HSV brand and its four sub-brands. I led the design of all marketing and advertising materials, including posters, digital campaigns, social content, banners and internal communications. My role required balancing creative direction with consistency, working closely with the marketing team to maintain a unified visual identity across all channels.

This opportunity allowed me to significantly develop my professional skills and take full ownership of design output for a large-scale, multi-faceted organisation. From strengthening brand presence to delivering engaging campaigns, I contributed to HSV’s growth by creating clear, compelling and purposeful design that connected with its diverse audiences.