H HURRICANES

As the designer and social media lead for the Hertfordshire Hurricanes American Football Team, I was responsible for building and managing the visual identity across all digital platforms. From game day posters and fixture graphics to live score updates and team announcements, I handled every aspect of the team's social media design output.

My focus was on transforming the team's online presence through bold, engaging visuals that connected directly with fans and the wider university community. By shifting away from basic templates to more dynamic, story-led content, I was able to significantly elevate engagement and visibility.

In 2023, my design work was recognised nationally, winning Best Social Media across all British University and College Sports (BUCS) programmes. This achievement reflected both the creative impact of the designs and their effectiveness in building a loyal, active audience for the team.